Portfolio

This page showcases practical SEO projects including keyword research, on-page optimization, SEO audit, Google Search Console indexing and analytics setup.

Project 1: Keyword Research

Objective: Identify high-intent keywords for local SEO targeting.

What I Did:

  • Collected seed keywords
  • Used Google Keyword Planner
  • Analysed search volume and competition
  • Categorised keywords into primary and secondary

Tools Used:

  • Google Keyword Planner
  • Excel
Keyword research

Used Google Keyword Planner to find relevant keywords with search volume and competition.

View Keyword research sample

Project 2: SEO-Optimized Web Page Content Creation

What I Did:

  • Conducted keyword research
  • Structured content with proper H1 and H2 hierarchy
  • Integrated primary and secondary keywords naturally
  • Optimized keyword placement within the first 100 words
  • Created service-focused sections for better clarity
  • Improved readability and user engagement
  • Aligned content with search intent (Commercial + Informational)

Tools Used:

  • Google Keyword Planner
  • Google Search Console
  • WordPress Editor
  • Google Docs
view webpage content sample

Project 3: On page implementation

Objective:

To optimize website pages based on keyword research and improve search visibility.

What I Implemented

  • Added primary keyword in title
  • Optimized meta description
  • Structured H1, H2 headings
  • Added internal links
  • Improved keyword placement
  • Optimized images with alt text

Tools Used:

  • Google Search Console
  • Google Analytics
  • WordPress
  • Rank Math / Yoast SEO
  • Google Keyword Planner

Meta title & description optimized using snippet preview.

View Optimized Blog Page

Project 4: SEO Audit

What I Did:

  • Analysed sitemap & robots.txt
  • Checked indexing issues
  • Checked meta tags
  • Basic technical SEO review
  • Identified on-page errors

Tools Used:

  • Google Search Console
  • SEOptimer
  • WordPress

Used SEOptimer to check website SEO health and technical issues.

view seo audit report

Project 5: URL Inspection & Index Verification – Google Search Console

  • Verified indexing status using Google Search Console
  • Confirmed optimized page is successfully indexed
  • Ensured no crawl errors detected

URL Inspection result showing successful indexing status.

Project 6: Google Analytics & GTM Integration

Objective: To implement website tracking for visitor analysis and performance monitoring.

What I Implemented:

  • Created Google Analytics property
  • Generated GA4 Measurement ID
  • Configured Google Tag Manager container
  • Installed GTM tracking code on website
  • Connected GA4 via GTM
  • Verified real-time traffic tracking
  • Tested tag firing using Preview mode

Tools Used:

  • Google Analytics (GA4)
  • Google Tag Manager
  • WordPress

GA4 Real-Time data after successful integration.

GTM Preview Mode showing GA4 tag fired successfully.

Project 7:Social Media Marketing & Optimization

What I Did:

  • Created Instagram & Facebook business profiles
  • Optimized bio and profile structure (SMO)
  • Designed promotional creatives (SMM)
  • Planned content posting strategy
  • Developed hashtag strategy
  • Created promotional ad creatives

Tools Used:

  • Instagram
  • Facebook
  • Canva

Created and optimized an Instagram business profile for promotional marketing posts.

Created a Facebook business page and posted promotional content for marketing.

profile links:

Instagram link
Facebook link